Customize style & message on mailers and postcards.
I know this will get lots of votes, but it is one of those areas that you need to be careful what you wish for.To be clear, yes, we will build a custom template builder, but the postcards we have today are PROVEN winners with millions of pieces tested. Just be cautious with building your own templates if this is not something you are experienced.
I am not looking for customizable templates but more of templates that speak to terms offers. I would like proven templates. Only right now there are cash offer templates.
I'd like the template to stay the same, but see the message be editable. For instance, instead of saying call for a "Fair Cash Offer" I'd like it to say call for a "Full Price Offer". having the messaging fields editable with redesigning a proven postcard or letter would be nice!
I’m looking to use my own font because it looks like a real person’s handwriting with imperfections and lack of perfect symmetry.
I have templates I've used for years I would like to use here. Profit drive is a great system, but without being able to use the mailers I want, I can't use the system. There are a few things I'd prefer to be different, like many of the comments already posted. For example - "Full price offer" instead of "Fair cash offer", adding "WE want to buy" instead of "I want to buy", etc etc. Lots of small things that would make the letter or postcard more effective for our specific market.
I do not want o change anything on the template, just have the ability to translate it into Spanish. This would be the same for both letters and post cards.
If it's possible on the letters to just address the owner by first name only. Thanks
I would like the ability to submit my own letter for Profit Drive AND have a live stamp put on it. (Gina Shouse)
I'd like to have option for custom letters and postcards so I can use campaigns for my non-REI business as well.
Right now if the goggle image is a bunch of trees it does not fit well with 'it this your house". If the postcards are going to advertise "is this your house" - then I would say from a customer experience I hope it is truly my house on the postcard.
Just want to add my 2 cents to the discussion and support the need for tweaking the verbiage on most of your postcards to better accommodate the "buying on terms" model many of us are pursuing today. I want very much to fully utilize ProfitDrive to its full capabilities but right now the WE PAY CASH approach to your direct mail pieces is antithetical to the terms approach. Can you just create a TERMS MAILERS section and redo some of your otherwise excellent mailers to fit into that box?
I will throw in some other ideas as well. What about having some specialized lumpy mail for targeted lists? How about the option to have offers or LOI's? It would be nice to have the ability to change/edit the copy for letters/postcards. One example is there are a bunch of the templates that mention a house, on tax lists many of the properties are lots. On those you would want to say land or lots. There aren’t a lot of good personalized letters and a lot of them have pictures of the house or are cheesy yellow letters. Many have specific language that don't fit what we do. What about offering people the ability to upload their own postcards/letters and have them and you earn a royalty? Perhaps 1-2 cents per piece would add up quickly and would encourage others to provide their best pieces for the community if they profit from it.
It would be great if we could change the size of the postcards so that we can do more than just small ones, otherwise just having the ability to make small adjustments to some wording (such as changing "close in 7 days or less" to "30 days or less") would be great.
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